The legalization and expansion of cannabis will increase interest and accessibility as the specialized market holds immense untapped potential. Innovative approaches in cannabis marketing will capture attention and entice consumers to explore various products. Leveraging medical cannabis expertise will enhance the industry and cater to the needs of medical cannabis consumers. Cannabis businesses should prioritize content marketing, ensuring adaptability to smaller screens and delivering an exceptional user experience. It will help in promoting cannabis and educating people about its benefits through engaging content remains a powerful marketing strategy.
The cannabis market is estimated to be worth $13.2 billion, and growth is expected at a CAGR of 14.2 percent from 2023 to 2030. The ongoing research and clinical trials focused on developing marijuana-based medications are expected to drive the market's growth. As the market grows, more educational opportunities will emerge, eroding preconceptions and encouraging individuals to try cannabis and its advantages. Medical hemp has garnered significant global attention due to its numerous therapeutic benefits. The utilization and acceptance of medical Cannabis sativa continue to expand, with an increasing number of countries and states authorizing it for specific medical purposes.
This edition of Food and Beverages Tech Review Latin America brings recent trends and developments in cannabis and the latest technologies, bringing more accessibility and opportunities.
It features a thought leadership article from Steven Rumsey, Director of Innovation & Technology at Duas Rodas, who talks about how adding natural extracts to beverages provides consumers with clean-label products, health benefits, and enhanced flavors and aromas. It also features a thought leadership article from Pablo Sanhueza Castro, Corporate Manager of Quality, Safety, and Operational Excellence at Empresas Iansa, who sheds light on the production chain trends that remain primarily similar in terms of line designs, factories, and equipment, the design of less water and energy-intensive processes has accelerated.
In this edition, we also bring you the story of some of the top cannabis solution providers delivering innovative technologies and solutions. One of them is Analitek, which offers comprehensive analytical chemistry services to the cannabis industry. The team has extensive knowledge of state-of-the-art technology, helping clients reach new horizons in their research projects.
This edition featuring the cannabis solution providers in Latin America 2023 facilitates technological development, rapid expansion in using principles in the food and beverage industry, and a greater focus on process standardization and continuous improvement methodologies. We hope you find the right partner to meet organizational needs.
